I have more than 9 years of experience in managing international campaigns in both the retail sector and the food industry
Successful leadership and management of global campaigns in Papa John’s from brief to execution. In 2019 I efficiently coordinated 10 global campaigns for the brand which were implemented in more than 40 markets. These campaigns addressed calendar events such as Christmas, Valentine’s, Mother’s Day, Father’s Day, Back to school, etc and a worldwide partnership with Sony Pictures for the release of the film Spider-Man: Far From Home.
Instrumental planning of the market opening campaign of Papa John’s in France in 2017 and key coordination of 4 marketing agencies. This campaign managed to double the forecasted sales in the first week of the opening.
Efficient management of the relaunch campaign of Argos in Spain in 2012 which targeted both nationals and British expats and increased web traffic by 20%.