International Marketing Manager

Papa John’s International

2016 – 2020

Worked as a marketing consultant for 22 markets in the EMENA region (Europe, Middle East, North Africa)

  • Supported markets with their marketing calendar planning and advised them on how to adapt global campaigns to their audiences
  • Supervised their digital strategy including social media, email campaigns & PPC
  • Supervised all marketing materials produced to ensure that the brand standards were met at all times
  • Reviewed sales reports and analytics data to advise different markets on how to overcome barriers to sales growth
  • Did market research to track the marketing activity of key competitors
  • Run webinars to train marketing teams (e.g. social media, email marketing, local store marketing)

Managed and led multiple global marketing projects including:

  • New market openings (menu development, web and digital channels development, opening campaigns, etc)
  • Coordinating global campaigns from briefing stage to launch 
  • Coordinating photoshoots for new products and lifestyle photography
  • New product development from concept to launch across the EMENA region coordinating all internal teams to ensure successful product launches

Regularly created content for the brand:

  • Managed internal communications by leading and producing all content for an internal online newsletter that is distributed across 45 markets (videos, interviews, articles)
  • Wrote case studies on successful marketing initiatives
  • Created Marketing Guides on different subjects
  • Liaised with all marketing teams of Western Europe, external agencies, partners and multiple internal stakeholders
  • Managed the budget for multiple projects (global campaigns, photoshoots)