2011 – 2016
Planned and managed online content for 50+ Argos websites including Argos in Spain:
- Managed content using E-commerce Websphere Accelerator and WordPress
- Created bespoke content plans to support different merchandising strategies
- Created written and visual content using Photoshop
- Led and delivered the international content strategy of Argos in Spain
- Worked with the marketing teams and external agencies to drive effective campaigns across digital channels (PPC, email marketing, and media campaigns)
- Closely monitored the activity of websites with Google Analytics and analysed complex MI reports to enhance the content strategies
- Conducted market research of Argos competitors to improve brand positioning
Successfully managed and delivered multiple web projects:
- Supervised the launch of 8 Argos catalogues across all websites and the rollout of all new content for each site
- Managed the localisation of the Argos in Spain website for 4 years. Supervised and delivered the translation of 12,000 products per catalogue and a total of more than 4 million translated words)
- Managed web design and development projects to improve the customer journey. For example, developed a FAQ site for argosforbusiness.co.uk which helped reducing customer queries by 20%
- Fully redesigned the Argos in Spain website in less than two months as a result of the Argos rebranding
- Liaised and built working relationships with key internal and external stakeholders including 20+ clients (Bank of America, Mars, Baxi), agencies and internal teams